Mark Vander Linden, the director of Responsible Gaming and Research at the Massachusetts Gaming Commission, launched GameSense in 2015, when the first slots parlor opened. “We know how they think we know their misconceptions we know their jargon.” The advisors are trained to offer information and teach basic gambling literacy, including the slim odds of winning. “We understand these guys,” she says. Now, as a GameSense advisor, Gabrila’s job is to watch for people who have been in their seats too long, and possibly lost too much money. Gabrila, 47, who has short spiky hair and a no-nonsense demeanor, works for the state-funded GameSense program, now operating at all three casinos in Massachusetts and meant to promote responsible gambling. She used to be part of the casino industry as a table dealer, she says, “my job was to keep butts in the seats.”
This article originally appeared in Harvard Public Health magazine.